HomeDIGITAL MARKETINGDiscover How to Optimize WordPress and Accelerate its Speed

Discover How to Optimize WordPress and Accelerate its Speed


How to improve WordPress speed? This content management system excels at achieving optimal loading times, even with multiple plugins installed. Still, we always want more. Therefore, we help you optimize WordPress to make it load as quickly as possible.

In this article, we will cover the importance of identifying which themes and plugins are negatively impacting WordPress loading times. In addition, we will highlight the relevance of optimizing the hosting server settings to guarantee a functional installation that delivers the desired content efficiently and quickly.

What does Google analyze about your website?

Google evaluates several aspects to determine the relevance and quality of a website:

  • Content: Google values ​​relevant, valuable, and original content that is well-written, structured, and optimized for relevant keywords.
  • Keywords: Focuses on relevant keywords naturally present in the content and structure of the website.
  • Authority: Consider the quantity and quality of inbound links, as well as the site’s online reputation.
  • User experience: Look for sites that offer a positive experience, evaluating loading speed, ease of navigation, and accessibility.
  • Security: Look at the site’s protection against viruses, malware, or phishing.

Optimizing WordPress based on these factors improves its positioning in Google search results. When crawling a site, Google looks at things like how the page is served, HTML, CSS, and JavaScript minification, server response speed, and image optimization. These are just some of the fundamental parameters that Google takes into account when indexing and positioning a website.

Also Read: How To Create And Promote A Business Blog Step By Step

How to optimize WordPress?

There’s no single formula to achieve a perfect 100/100 WordPress optimization score, but there are several ways to improve site loading speed and performance significantly.

Choose a good hosting

One of the most critical aspects of obtaining optimal loading speed is to choose quality hosting. Good hosting provides the basis for the stability and speed of the website, guaranteeing essential aspects such as security and accessibility.

Choosing a suitable hosting involves investigating the services necessary for the web project and evaluating the proposals of different providers. It is essential to opt for providers that specialize in WordPress and offer tools to evaluate site performance, as well as provide adequate support.

Use a CDN

Content delivery networks (CDNs) are cloud services that offer high-speed distributed hosting to deliver dynamic content. What they do is store copies of data from other sites that they redistribute from their cache system and various data centres around the world, delivering them to your website visitors at a faster speed.

This improves loading times and user experience. The most used and free CDNs are CloudFlare, Photon, and jsDelivr. CloudFlare and Photon are popular options, with Photon built into the JetPack plugin and CloudFlare offering greater control, although activating them may require additional configuration.

Use a fast-loading theme

It is essential to select those that adapt to the needs of the project and that are fluid and responsive. It is advisable to avoid themes with unnecessary functions that can overload the site.

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Use a cache system

Plugins are a helpful tool but should be used sparingly. It is vital to install only those necessary to avoid slowing down the loading of the site. Caching, backup, and optimization plugins are especially useful for speeding up WordPress.

Managing caching with plugins like WP Super Cache can be essential to speed up site loading. This plugin creates a cached version of each page on the site, reducing the load on the server and improving loading speed. Although the initial setup can be confusing, WP Super Cache offers immediate and significant results in website optimization.


Optimizing images and adjusting their size is essential to improve WordPress loading speed. Before uploading them, it is vital to resize them so that they fit the appropriate size, avoiding uploading images that are too large. Also, make sure to optimize them to reduce their weight without losing quality, which will help speed up page loading.


It’s an aspect that is often overlooked but can have a significant impact on site performance. Performing regular maintenance of database logs helps keep it agile and improves load times. Plugins like WP-Optimize make this task easier, allowing you to optimize the database quickly and easily.

Improve Javascript and CSS loading

Another essential aspect to improve WordPress loading speed is JavaScript and CSS optimization. Removing unnecessary whitespace and comments in your code helps reduce static file sizes, resulting in faster loading times. Additionally, enabling GZip compression can further reduce the size of these files and improve site loading speed.

This has been all about optimizing WordPress to speed up its loading speed. We hope that this article has been helpful to you, and, remember that on our blog, you can find numerous topics about digital marketing.

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