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The Google Tools You Should Know In 2024


Hello. Today, we are going to recommend the best Google tools. Keep reading!

Google is one of the most influential companies in the technological world. It is the leading search engine and the core of a vast ecosystem that includes the most used operating system, virtual reality technology, cloud storage, multimedia platforms, business investments, and advanced virtual assistants, among other tools. This diversity often means that some Google tools are less well-known or popular among the general public.

Google Tools to Grow your Business

Therefore, from our digital marketing agency, we will indicate some of them that you should know. First, look at the Google tools to help your business.

It is Google’s online advertising service that allows advertisers to display ads in Google search results and the Google partner network when users perform searches related to their products or services.


It allows website owners to earn money by displaying relevant ads to their audience. The main advantage of AdSense is its ability to monetize both clicks and ad impressions (CPC and CPM).

Google professional profile

To ensure your company’s presence on Maps and enrich its information in the search engine, it is essential to register in the Google Professional Profile. This expands your reach and connects you with numerous potential clients.


A free and complete web analytics tool that keeps you informed about everything on your page: the data is organized by audience, acquisition, behaviour, and conversions made on the site.

Search Console

An essential Google app for webmasters that helps you understand your positioning and optimize your website’s visibility in search engines.

Data Studio

Google helps us process and understand crucial data for businesses through Data Studio. This app is designed to make the most of your data, offering interactive dashboards and actionable reports that make making more informed business decisions easier.

Google Trends

You can find the search volume for millions of terms in different countries, even in specific cities. Its primary function is to identify trending searches on health, sports, and social topics, making it a valuable tool for content creators.

Also Read: Google Images Are More And More Present In The SERP

Google Applications to Search and Explore the internet

Google offers a variety of apps and tools for searching and exploring information online. Below, I list and describe some of the main Google applications for these purposes:

Google search engine

The Google search engine is the best-known and most-used tool to search for information on the web. It offers search results based on advanced algorithms that rank and prioritize web pages based on relevance.

Google Maps

Google Maps is an application that allows you to search and explore places, get directions, and view maps worldwide. It also offers information on local businesses, reviews, and photos of places.

Google images

This application is used to search for images online. Users can search for images using keywords and filter results based on various criteria, such as size, image type, and publication date.

Google news

Google News is a platform that collects and presents news from various online sources. Users can personalize their news feeds and receive updates on topics of interest to them.

Google Scholar

Google Scholar focuses on searching academic and scientific literature, such as journal articles, theses, and patents. It is a valuable tool for students, researchers, and professionals seeking academic information.

Google Books

This application allows you to search and explore books online. Users can access book excerpts, read entire books online (if available), and find information about print and e-books.

Google Drive

Although not exclusively a search tool, Google Drive allows you to search and organize files and documents in the cloud. It also makes it easy to collaborate online and access files from anywhere.

Also Read: Audiences In Google Ads: Remarketing And Prospecting

Google Apps to Talk and Text with

Google offers several applications and services that allow talking and texting.

Google Messages

Google Messages is Google’s text messaging application. Allows you to send your contacts text messages, images, videos, and more. It also supports SMS and MMS, meaning you can send text messages through your mobile service provider. It offers features such as rich messages, automatic replies, and the ability to send messages from the web.

Google Hangouts

Hangouts is a communication platform that allows you to send text messages and make video and voice calls. You can chat with friends and family, create chat groups, and share media files. Google has been encouraging the use of Google Meet for business video calls so that Hangouts might be less of a focus in the future.

Google Duo

Google Duo is a video-calling and voice-calling application. Although it focuses mainly on video calls, you can also send your contacts text messages and short videos. It is trendy for high-quality video calls.

Google Voice

Google Voice is a service that provides you with a virtual phone number that you can use to make calls and send text messages. You can link it to your mobile phone number and centrally manage your voice and text messages.

Google Assistant

You can use Google Assistant to send text messages and make calls using voice commands. Activate the assistant and tell it who you want to message or call; Google Assistant will do it for you.

Google Chat

Google Chat is part of Google Workspace (formerly G Suite) and focuses on business communication. Allows business users to collaborate via text messages and chat rooms. Although it is more geared toward business environments, it can also be used for personal communication.

Google Applications with which to Increase your Efficiency at work

Google offers a variety of apps and tools designed to help you work smarter and more efficiently. Below, I list some of the main Google applications and describe their main applications in the professional field:


Gmail is an email service that offers a clean and organized interface. It offers features like message sorting into tabs, labels, and a powerful search engine to manage your email efficiently.

Google Drive

Google Drive is a cloud storage service that allows you to store, share, and sync files and documents online. You can collaboratively create and edit Google Docs, spreadsheets, and presentations online.

Google Docs

Google Docs is an online word-processing suite that allows you to create, edit, and collaborate on text documents in real-time. It also offers document formatting and review features.

Google Sheets

Google Sheets is an online spreadsheet tool that allows you to create, edit, and collaborate on spreadsheets. It is helpful for data analysis and report creation.

Google Slides

Google Slides is an online presentation app that lets you create and share slideshows collaboratively. It is ideal for making professional presentations.

Google Calendar

Google Calendar helps you organize your time and schedule events and meetings. You can share calendars and receive reminders to keep your agenda organized.

Google Meet

Google Meet is a video conferencing platform that allows you to hold online meetings with colleagues or clients. It offers video, chat, and screen-sharing features.

Google Forms

Google Forms allows you to create online surveys and forms to collect data efficiently. It is ideal for conducting market surveys, questionnaires, and more.

Google Keep

Google Keep is a notes and reminders app that lets you take notes, create to-do lists, and set reminders. Notes sync with your Google account to access them from any device.

Google Workspace (formerly G Suite)

Google Workspace is a suite of productivity apps and tools designed specifically for businesses. It includes all the above apps, business management, and security features.

This has been all about the most recommended Google tools. We hope it has been helpful to you!

Also Read: The Best Extensions In Google Chrome


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