Instagram has become one of the most popular social networking sites in recent years, and it’s not hard to see why. With each app update, Instagram has new features for users who like to stay informed about what is happening around them!
Instagram is constantly updating its platform, and keeping up with all the news can be challenging. Many different features are added every week! To help you stay on top of these changes while adjusting your business accordingly for optimal results in a rapidly changing environment, we’ve compiled an up-to-date list detailing some of the latest 2022 updates that may be of interest to you.
Use and importance of Instagram features
With proper planning and knowledge, you can use Instagram’s new features and updates as a great tool for marketing purposes. Here are some features you can use in your Instagram marketing strategy to stay ahead of the curve.
“Not Gonna Liep”
It is commonly known as “NGL” and allows you to receive anonymous comments or questions on Instagram. To get them, users need to download an app on their phone, create a profile and post a link that grants access to the service.
When stakeholders sign up for the NGL app, a link is generated that can be shared on Instagram Stories. Anyone can use this link to leave an anonymous message without a fake account and have a smooth conversation.
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The Instagram Professional Dashboard is a great way for business owners and marketers of all sizes to track performance, access professional resources, and grow their business. By exploring your profile information, you can learn about how people are engaging with your content and the best times to view your posts online based on them. Branding tools and tips and tricks are also available to help you grow your account faster.
The new shoppable products section also makes selling products from your social profiles super easy. Once you’ve created your online store on the platform, tag items in posts and stories so potential customers can easily find what they’re looking for.
Finally, the Busiest Hours section will help you reach your audience at the best times. You can post for the best engagement about fifteen minutes before the best time of day!
With Live Rooms, you can have multiple accounts participating in one Instagram Live session! Live Rooms enable collaboration and interaction, making any social media lover jealous.
If you and your business are looking for a more personalized experience, Live Rooms is the perfect way to do it, during which you can invite up to three other users simultaneously. It’s easy to join a meeting with another person if you follow each other. You can host podcasts, do tutorials, and even do Q&A sessions to give your account more exposure.
Subtitle stickers for stories
We all know that videos without sound can be a big problem. But the new story subtitle stickers are a great way to compensate for this oversight. Now when you upload a video and enable subtitles, even those watching quietly can understand your message, reaching a larger audience.
Location stories are a great way to learn about what’s going on in your area. You can find stories posted by nearby accounts, which will be a great tool to up your local social media marketing game!
Instagram is now rolling out a new app map, allowing users to search for places near them. You can find more information about the business by clicking on one of these locations, such as hours of operation and posts tagged by people who have visited there before. This feature will ensure your business is in front of more potential customers.
Also Read: How To Create Ads On Facebook And Instagram