Using strategies to improve the SEO of your website is the order of the day. It is a perfect tool to position your website in the first Google searches. In this way, your website will have a better chance of getting visits from potential customers. When managing your online business, you realize the importance of visibility in search engines and user screens. For this reason, we must always be aware of the most important elements of web optimization.
If you need to learn how to start optimizing your web page, we explain in more detail what web optimization is and give you some tips to position your web page correctly in search engines.
What is web optimization?
Web optimization is all those marketing techniques used to acquire traffic, attract visitors, and convert them into users or buyers. Every web page must be designed to attract attention and interact with users to convert them into customers of your products.
Suppose you want these strategies to provide immediate results. In that case, we recommend that you have the intervention of professionals specialized in this field since, to optimize your website to the maximum, every action is important: web development, design, loading speed, and, of course, web positioning, also known as SEO.
What is web optimization for?
If search engines find your website, your business will stay aware of the thousands of pages that offer the same services as you. SEO is important, as it can increase your website’s relevance. In this way, it will rise in the rankings on the results page, with which your products or services can reach more people and potential customers.
SEO helps drive more quality traffic to your website. That is, it gives the users who visit the pages a high chance of becoming buyers of your products. For this reason, search engine optimization (SEO) is one of the essential parts when establishing a marketing strategy, in addition to being a free tool.
There are different ways to achieve good visibility in Google search engines, such as tools that regularly submit the address of your website to these engines and local and even national directories.
Also Read: Custom Web Pages Or Pre-Designed Templates?
Five key elements for the optimization of your website
Web optimization involves the professionals and skills necessary for good SEO positioning. Here are some strategies you can implement:
1. Page load time
Time is money, so the less time we take to do everything today, the better. Most people are used to getting results in a matter of seconds. Regarding web pages, some studies show that loading time directly affects the user experience. According to Google, “53% of website visitors abandon a page that takes more than three seconds to load.”
So that this does not happen, we recommend you reduce the size of the images. If these are of good quality but are heavy, your web page will take a long time to load. You can do the same with videos or gifs.
One of the tools you can use to calculate your page speed is PageSpeed . It is a Google tool that allows you to measure a website’s performance. With this tool, you will be able to analyze your page, and Google will make recommendations so that you can improve it and rise in position on the results page.
To use this tool, you must enter your website’s domain and press the “analyze” button.
2. Organized structure
The structure of the content that appears on your website also influences its optimization. You must establish a pyramidal structure; linked pages come out from the “home,” and these can link to other pages or categories simultaneously. Also, you can add a sitemap so that there is a preview of all the pages that your website contains. In this way, search engines can better index the pages.
One of the tools we recommend you use is AMP (Accelerated Mobile Pages). This technology allows faster and more dynamic browsing from mobile devices, minimizing loading times, dispensing with specific resources, and shortening data distribution.
Links allow you to determine the quality of a page and its relevance to the keyword. Those links from sites with a good rating and content related to your website’s theme will contribute positively to the positioning.
We recommend removing all “broken links” (404 error) because if search engine bots find many links of this type, they will leave the site without fully tracking them, which harms your website’s positioning.
4. Original and updated content
The content is not only based on having good, original, and relevant text; images and videos are also essential, although they must be related and consistent with the text.
The content focused on SEO positioning must contain words highly searched for in Google search engines but related to your website. In this way, they will generate more and better quality traffic. In addition, the text must be easy to read and dynamic, using the corresponding punctuation marks. Using bold is also very useful; this way, Google will detect that your text contains relevant information.
Remember to use titles and headings, as they can help the user locate themselves on the page. These must contain at most 55 characters to ensure full visibility in search engines. It also helps to make them attractive and as descriptive as possible.
Although the text is relevant, you should remember the graphic material. Include good-quality images with a title that describes them, as well as include alternative text.
5. Review the user experience (UX)
The user experience is how a person enters and experiences your website, considering the site as a whole. If your website meets all of the recommendations we’ve given you above, visitors may have a better experience, and therefore you’ll have a lower chance of a high conversion rate.
To find out if users like your website, we provide you with some recommendations that you can use:
Heatmap: It is a digital tool, very visual and easy to interpret, which shows the areas that more or less attract users’ attention through warm or cold colours. It lets you see how users interact on your page, and you will know exactly where they click. Normally, the red and orange colours show the most visited areas of your website, while the blue and green ones are the least. Some heatmap tools that you can use for free are Hotjar, Yandex Metrika, or Gugwood.
Surveys or comments: get closer to users and let them make comments or suggestions about your website. This way, you will know what they think, and you can improve your website according to their needs. You can provide a subpage within your website addressed to your customers so that they can write their comments or questions. On the other hand, online chats are currently very popular tools. These make it possible to offer closeness to the consumer and offer more personalized attention.
Other important aspects
It will also help you solve all those technical problems that may hinder the work of search engines. For example, “on-page” optimization refers to changes in technical aspects relevant to Google search engines, from changes related to the pages’ contents to the website’s structure or even other factors related to web programming. Even so, the optimization must start with selecting keywords well-indexed in Google searches and, from there, optimize all the aspects mentioned above. Optimizing all of them will make your page rank better among search results.